If you’ve begun to plan your holiday shopping trips, you might want to add a bookmark to your browser.
Target stores announced on Monday that it would offer free shipping starting in November and that most of its holiday assortment had been priced at under $15, as the retailer prepares to take on rivals Amazon and Walmart during the all-important holiday season.
Target will be offering about 1,700 gifting products and more than 1,400 toys under $15, including “Star Wars,” LEGO and Netflix merchandise and hundreds of $1 stocking stuffers, and said it would offer promotional deals during weekends for the last two months of the year.
The retailer is also rolling out a service that allows online customers to send friends and family electronic gift boxes that let them make changes to items or select entirely different gifts before they ship.
Target will ramp up its digital options in another way: Next month, the company is introducing a mobile wallet function for REDcard holders, who can pay for store purchases by scanning their phones.
Target has also recently lowered prices on thousands of essential items, from cereal to baby formula, making good on its promise from earlier in the year to compete with rivals by aggressively clamping down on prices.
Several industry surveys have indicated that shoppers will spend more on holiday gifting this year, helped by higher online sales and a strong labor market.
Target gears up for holidays with free shipping and gifts under $15