Alibaba’s ‘AI Copywriter’

July 16, 2018

Pay attention, pesky humans: the robots are coming for your copywriting jobs. Chinese eCommerce giant Alibaba has created an AI that can generate 20,000 lines of copy at the click of a button.

The AI copywriter uses deep learning, and natural language processing technologies learn from millions of top-quality existing samples to generate copy for products. Brands and advertisers can insert a link to any product page, and click the “Produce Smart Copy” button to see multiple copy ideas.

The technology has passed the Turing test and is capable of producing 20,000 lines of copy in a second. Brands using the new tool, such as fashion chain Esprit and clothing brand Dickies, can adjust the length and tone of their copy, such as dictating whether they want the tone to be “promotional, functional, fun, poetic or heartwarming.”

“All the content produced by the AI Copywriter is the result of applying deep learning models, trained with large volumes of quality content created by humans,” said Christina Lu, general manager of Alibaba’s marketing arm Alimama, in an online statement posted on the company’s news website Alizila on Tuesday.

Overall, the AI will help cut down time spent designing copy to fit posters and web banners. “For merchants, from today onwards, AI can take care of a portion of their copywriting needs. And it significantly changes the way (copywriters) work: They will shift from thinking up copy — one line at a time — to choosing the best out of many machine-generated options, largely improving efficiency,” Alimama said.

Don’t fret, humans: A real person will still need to do the job of choosing the best lines from all the machine-generated ones.

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