Whole Foods fans, rejoice: You can now get your almond butter, organic avocados and Fuji apples in about 2 hours.
That’s the good news coming from Amazon, where the Prime Now service will start delivering your Whole Foods goodies in about 2 hours. The service is beginning in four markets, with plans to expand the program throughout the year. The first markets to be served are Austin, Texas; Dallas, Texas: Cincinnati, Ohio and Virginia Beach, Virginia.
Whole Foods will continue offering store delivery through Instacart.
Amazon Prime members will receive free two-hour delivery on orders of $35 or more and pay $7.99 for one-hour delivery on orders $35 or higher. The service applies to all fresh and grocery products available in Whole Foods’ stores, along with select alcoholic beverages.
Amazon began selling Whole Foods’ 365 brand products on its site last fall and sold about $10 million worth of goods. A Packaged Facts report notes that Amazon is currently the number one online seller of groceries, accounting for 18% of total sales.
According to Retail Dive, this move is the real threat in the grocery space: Why would someone pay extra for Instacart or Shipt delivery when they can get their weekly groceries delivered for free with their Prime membership?