Amazon/Sears Tire Partnership (Too Little, too late?)

June 05, 2018

sears auto center

Sears has entered into a partnership with Amazon to sell and install tires; both DieHard branded and others — at Sears Auto Centers nationwide.

The deal marks the debut of Sears’ Die Hard tires on Amazon. Customers can shop for tires then use Amazons Ship to Store function built into Amazons checkout. After selecting their tires, the function allows the customer to choose one of the local Sears Auto Center locations and their preferred date and time for installation.  A “standard installation fee” will be applied. The auto center will then follow up and confirm the date and time of the appointment.

Sears Die Hard products began appearing on Amazon in December. The product selection was expanded in February to include automotive batteries. Tires will be rolled out in coming months along with the installation option.

The tire partnership with Amazon is a continuation of Sears transformation strategy, which  CEO Eddie Lampert says, “is an ongoing process and we are not done.” The partnership is an extension of the one started in July 2017, when Sears began selling Kenmore appliances on Amazon and connected its smart appliances to the Alexa voice assistant platform.

Sears said it will also launch a new line of Kenmore smart appliances on Amazon and through Alexa, further extending its relationship with the e-commerce giant.

Sears has a rough road ahead to stay alive in the transforming retail sector. Sears posted a much needed fourth-quarter profit this February but is still on death watch as one of 12 retailers at risk of bankruptcy in 2018.

Partnerships with e-commerce companies like Amazon may help stem the losses, but many think its merely prolonging the iconic chain’s demise.

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