Amazon will be adding scannable codes to some of its boxes to encourage re-use. Amazon says some customers will begin to see the codes starting this month.
The codes, dubbed “Smile Codes” can be scanned by customers with the Amazon app to reveal instructions on how to use their Amazon package boxes for arts and crafts. The app also reveals videos, including a 360-degree video of a “whimsical galaxy”.
If you’re a listener to the podcast, then the term “Smile Code” may sound familiar. We did an episode on the original rollout of the smile codes concept in February, where shoppers used the codes to access sales pages ar Pop Up shops in London, and in the March 2018 issues of Cosmopolitan and Seventeen magazines.
Now it seems the e-commerce giant is using the concept to get consumers (in this case with families) to think about reusing and recycling their cardboard packaging. Being the largest eCommerce provider also puts them under the spotlight for their sustainability policies, According to this stat from a study released by Sanford C. Bernstein, estimates that Amazon ships an average of 608 million packages each year, which equates to (an estimated) 1,600,000 packages a day. That’s a lot of cardboard and padded envelopes.