For the first weekend of the annual Coachella Music Festival in Indio, California, Amex created a shoppable AR component in the Coachella app. The AR experience allowed cardholders to buy select merchandise using the Coachella app’s AR camera anywhere on the festival grounds. App users would select the on-screen “shop” button and wave their phones to see an AR image of exclusive merchandise. A “buy” button points to another page gated for purchase by cardholders.
A “buy” button pointed to another page set up specifically for purchase by cardholders. Enrolling in the Coachella app also offered cardholders a “Spend $10, Get $10” deal when using an Amex card at participating merchants at the festival.
Cardholders were also treated to other perks like special events including free embroidery, access to an Uber priority lane, free ride on the Ferris wheel and entrance into a club area with drinks and phone charging stations. And Platinum members got access to the Platinum House at the Parker Palm Springs hotel on April 14-15. The VIP area included an immersive architectural installation, exercise classes, fashion collections and live musical performances.
These AR experiences are nothing new at this point, but combining the AR experience with ways to purchase goods signal another creative avenue for ecommerce merchants and retailers to keep their eyes and budgets on in the near future.