Amazon has Prime Day. Alibaba has Singles Day. Online furniture retailer Wayfair is the latest company to invent its own shopping holiday. The holiday is called “Way Day” and happens tomorrow, April 25th. The retailer claims it will have the lowest prices since Black Friday on over 70,000 products.
Wayfair is advertising the “holiday” with free shipping and new deals every six hours.
Wayfair, which is much smaller than Amazon and Alibaba, says it’s holding Way Day in the spring when people tend to move or clean out their houses and may be looking to buy new home goods. It has also seen more competition from Amazon, Target and Walmart, which are selling more furniture online than in the past.
The company announced discounts would start midnight April 25. Extra savings will come to Wayfair credit card holders, who will earn triple rewards on Way Day buys.
The company said it plans to continue the holiday annually going forward.