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Blue Apron Teams Up with Jet.com

November 06, 2018

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Jet.com’s newly launched City Grocery offering is now selling Blue Apron meal kits, featuring menu offerings exclusive to Jet customers. This is the first time they’ve been available through an online retailer.

As a priority partner in City Grocery, Blue Apron will have a dedicated brand experience featuring a rotating selection of two-serving recipes specifically designed to serve the Jet customer.

The meals kits are now available for delivery in New York City, as well as Jersey City and Hoboken via same-day or next-day delivery.

At launch, there are just four choices ranging from a $17 Italian farro bowl to $23 seared steaks, but the company stated the selection would rotate every six weeks. Customers will be able to take advantage of the site’s economy of scale discount, which lowers the cost per unit when you buy multiples of the same item. (A Blue Apron kit priced at $18.99 drops to $18.68 when you buy two.)

Since the kits need to be delivered fresh, customers will have to also pay an additional $5.95 to schedule a three-hour window for their preferred delivery time. Jet only offers free deliveries for orders above $35.

Meal kit companies have been prone to customer churn, and Blue Apron is no exception. Since going public, their subscriber numbers have been declining. In their August earnings report, the company stated it had 717,000 customers, a 9 percent drop from the previous quarter. Prior to going public, the meal kit company had over 1 million subscribers. Competitor Hello Fresh has seen sales that are growing five times faster than Blue Apron. As of March, HelloFresh claimed it has 1.5 million subscribers globally, though this number includes those who received free trial boxes.

See jet.com/citygrocery for day and cutoff time restrictions.

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