Last week outdoor brand North Face launched online sales of refurbished clothing. The pilot program is called “The North Face Renewed,” and it’s a collection of refurbished products sold online only to “consumers who want to access affordable gear and reduce their environmental impact.”
The items are sourced from returned, defective or damaged apparel, including items from its popular Summit Series, iconic Denali jackets, and other collections, and have been inspected, cleaned and refurbished to The North Face quality and performance standards, according to a company press release.
According to the North Face Renewed website: Every year 85% of textiles produced ends up in landfills. Clothing. Shoes. Gear. Wasted, without a second thought. But it doesn’t have to be this way. North Face aims to shift from a traditional, linear model to a circular model where people share, resell, repair and recycle clothing to keep them out of landfills and in the value chain. A world where people can have more experiences with less waste.
“As we address the impacts of our products over their entire lifecycle, recommerce is an important next step in opening new markets and minimizing our impact on the planet,” The North Face Director of Sustainability James Rogers said in a statement. “We are furthering our sustainability goals without sacrificing durability or technical standards. Ultimately, as we work to scale Renewed, we will be proving a larger, circular model for the industry.”