What’s old is new again. The iconic electronics retailer Circuit City is set to make a comeback February 15 of this year, beginning with a relaunch of their website.
The news was announced by CEO Ronny Shmoel last Monday at the Consumer Electronics Show in Las Vegas.
The once-bankrupt retailer also has plans to open kiosks, stores within other stores and eventually showrooms. The revamped site will include virtual vignettes, search by photo, augmented reality and real-time tech support via video chat, among other experiential features, as reported by electronics website Twice.
Circuit City also recently hired Skinny IT to provide home installations and is working with Taylored Group to design experiential showrooms that would mirror its new site, Twice added.
Under its new ownership, the once iconic chain has been making plans to open smaller stores since filing for bankruptcy in 2008. The last bricks and mortar store closed in 2009, and an attempt to be an online-only retailer failed, with the cite closing down in 2012.
Shmoel acquired the brand, domain and associated trademarks for Circuit City in October 2015.
Shmoel told the publication that “major retailers” have expressed interest in working with Circuit City to open stores within their stores.
Circuit City is facing quite an uphill battle in the electronics arena, with fierce competition from Best Buy Target, Walmart and of course…Amazon.