Online auction house eBay has teamed up with Mashable for a launch of their shoppable images pilot to deliver an ‘easy-click’ solution across Mashable’s US and UK editorial content.
The partnership combines Mashable’s product recommendation influence with the eBay platform, to entice readers to shopm, browser and purchase goods without leaving the Mashable website.
The pilot partnership with Mashable is an effort from eBay’s Marketing Lab, which focuses on developing disruptive marketing solutions and game-changing innovations.
By introducing the new eBay widget to Mashable, the team will be able to understand whether elements such as seller reputation and delivery times matter as much to consumers than they normally would on the platform. The marketing team will use the data and learned consumer insights from the pilot to accelerate business growth and deliver scalable solutions.
Dan Burdett, head of eBay EMEA Marketing Lab was quoted as saying: “We know a lot about how people shop on our site, but less about how they shop off it, so we wanted to bring a simplified shopping experience that brings products to Mashable’s passionate audience rather than expect them to come to us.”
The Mashable embed marks the first occasion at which consumers have been able to buy goods directly from eBay via an external website. As such anyone making use of the service will be automatically entered into a drawing for an iPad Mini 4 in an effort to boost engagement.