GM Brings eCommerce to the Car

December 12, 2017

Soon, you’ll be able to shop from the comfort of your driver’s seat. GM is adding a ‘Marketplace’ to the car dashboard. The carmaker will be pushing out the update on 2017 cars, and offer the feature in all new vehicles.

Marketplace will allow drivers to order food, coffee, make reservations for restaurants and lodging, and even order upgrades and accessories for their GM vehicles, right from the dash.

Marketplace partners at launch include Dunkin’ Donuts, Wingstop, Shell, ExxonMobil, Applebee’s and more. GM focused on these retailers and gas station providers at the start because they make the most sense for use on the road.

The software will use machine learning to understand your routine and make suggestions. For instance, if you typically buy coffee on the way to work, you’ll get a suggestion to pick one up based on signals including time of day, location, preferred merchant.

GM hopes to eventually expand the integration into its vehicles, adding music, news, and other information services.

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