Hatchful: Shopify’s Digital Branding Assistant

May 29, 2018

hatchful by shopify logo

If you’re an entrepreneur, you’re probably good at a few things. But, unless you’re a self-deluded maniac, you cant do all those things yourself. One area many small businesses stumble at is their brand identity. Your product might be top notch, but if your identity is third-rate, you won’t get as many customers.

Shopify is here to help with their app Hatchful. Hatchful is a digital designer in the palm of your hands. Its a  mobile app aimed to help business owners create a visual identity for their brand.

The app allows you to create beautiful graphics for your business (even if you have no design skills) from the palm of your hand. Just tell Hatchful a little bit about your business, and it guides you through the design process with tailored recommendations.

You can choose from hundreds of logo templates and color palettes, and you have full control over the design process. Once your logo is designed, you’ll have access to assets to use for your online store, as well as You Tube page designs, Facebook cover images, Instagram avatars and more.

Shopify designed the app using real designers, teamed with the software that guides you (the nondesigner) through the process. Hatchfull does the job to empower entrepreneurs with the ability to get their business started with a visual identity quickly.

“We see Hatchful as a product that helps create the visual identity for new businesses,” says Ade Labinjo the product lead for Hatchful. “We’re not looking to replace graphic designers. Our main goal is to show that humans plus machines equal incredible gains. The combo of the two will lead to much better results than just a machine doing it.”

Hatchful is free to any user, whether they’re a Shopify store owner or not.

Just don’t tell the kid who just graduated art school about this.


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