Retail,

Ikea Gets Into Streetwear with Chris Stamp Colab

July 09, 2018

The Swedish retailer Ikea announced a new collaborative line of products called SPANST. The collection features furniture and accessories but also streetwear-styled clothing in collaboration with Chris Stamp, the LA-based fashion designer and creative director of Stampd, and freelance designer Maja Ganszyniec GOSH NENEN YETZ. “Founded in 2011, Stampd is known for its meticulous attention to detail and designs that embody modern youth culture with high quality and a minimalistic aesthetics,” Ikea wrote on the SPANST product page.  

Ikea originally approached Stamp to work on a collaboration and consulting on interiors and lighting. Once the two teams talked it the relationship grew organically and evolved into a full lifestyle collection, including clothes.

The CLOTHING prices range from 25 bucks for a hoodie, $10 FOR T-shirts and $7 hats, and some include the coordinates of the first Ikea store and the first Stampd shop, according to Adweek.

The collection targets younger consumers who don’t think of Ikea as a place to buy clothing, but might be attracted to the urban minimal style of the clothing which is in tune with the Swedish outlet’s aesthetic.

The clothing collection, as well as other SPANST items, will be available in the U.S. For a limited time. No word if the clothing comes with extra buttons or wrenches.

Ikea SPANST

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