Instagram has quietly launched a native payments feature to some of its users. This is according to an article published by Tech Crunch last Thursday.
The new feature allows users to register a debit or credit card as part of a profile allowing you to shop and pay, without ever leaving the platform. Instagram’s existing Shoppable Tags feature forces you out to a business’ website to make a purchase, unlike the new payments feature. It goes without saying that this is a game changer for brands and individuals selling on Instagram.
Users who have access to the Payments feature will find it in the Instagram settings. A Profile tab allows a Visa, Mastercard, AMEX, or Discover credit or debit card to be added to the app, while a Security tab allows users to set a PIN for authorizing purchases. A separate Activity tab lists anything that a user has purchased on Instagram.
Instagram confirmed to Tech Crunch that native payments for booking appointments like at restaurants or salons is now live for a limited set of partners.
Native payments are another reason more brands will be moving to the platform. With a seamless checkout option, brands will see higher conversion rates and Instagram will see more revenue via brands using Shoppable Posts.
Now if they’d only fix those links…