Coworking giant WeWork is launching a partnership with J.Crew to host a panel discussion series at select WeWork locations in New York City, San Francisco, Atlanta and Philadelphia. Professionals and notables will gather to talk about what success means to them.
As part of the partnership, these venues will also sell merchandise from J.Crew’s spring collection at pop-up shops that offer discounts to WeWork members with some of the proceeds going to local nonprofits.
Jennifer Skyler, chief communications officer for WeWork, said the events are intended to serve as a way to convene WeWork members on shared topics of interest, noting this is the company’s first major fashion partner. She said the partnership was forged in part due to shared company missions around diversity, authenticity, and empowerment, which WeWork felt translated to speaking engagements of this format.
WeWork, now valued at $20 billion, bought Lord & Taylor’s iconic Fifth Avenue property in October for $850 million and is said to be mulling an expansion into retail, which could include short-term retail leases or incorporating shops into co-working spaces as an amenity for members.
The partnership can be seen as a win for struggling retailer JCrew, adding exposure of the brand to the ever-growing base of WeWork members: last year it opened 90 new locations around the world and doubled its membership.