Katz’s Deli Has a Delicious Subscription

June 07, 2018

katzs deli nyc

Katz’s Deli is a historic old-world Jewish deli in New York City. The deli has been a New York tradition since 1888. But what happens when you move away from the big apple? Old-fashioned Jewish deli like Katz’s is becoming harder and harder to find outside of cities like New York.

Katz’s has finally got a solution for your long-distance pastrami cravings.

As part of their 130th anniversary, Katz’s Deli will launch its first ever subscription service. Third-generation deli man Jake Dell is sharing his New York Deli flavors with the word.

Dell says his team has been working for years to perfect how to capture and ship item like his 30-day slow smoked pastrami. He says its taken a while to figure out the logistics – but now they’re ready. Dell says he created the service “especially for our regulars who’ve moved away but want to recreate that classic Katz experience at home. You smell the garlic as soon as you open the box. If that alone doesn’t trigger something in you, I don’t know what will.”

Subscription boxes (from $1,500 for a full year, or $450 for 3 months) are tied to the seasons and feature enough food for 4-6 people, plus Katz schwag. A July Griller Package is heavy on sausages, ’kraut, mustards, and a Katz’s ballcap for backyard living. The January Warmer Package includes six quarts of three different soups (matzoh ball, split pea, chicken noodle), plus knishes and a sweatshirt. A Sweets Package in May includes babkas, rugelach, black-and-white cookies, and a chocolate egg cream-scented candle for Mom.

Big Ticket Items are tiered in Bronze, Silver, Gold, and Platinum, from $995 to $9,995, and range from a swanky picnic to your own Katz’s pop-up. At the tip-top, the so-called Platinum “VIP Experience” includes 100 lbs. of pastrami, 30 lbs. corned beef, 10 loaves of deli rye bread, and about a further 100 lbs. of additional delights. Katz’s will even fly two of its veteran cutters to your event to slice and serve onsite. That’s enough food for 150 hungry people, plus they throw in some T-shirts and a Katz’s Yeti cooler to top it off.

“The custom shirts, all the meats, and our cutters flown to your backyard. It’s really freaking cool,” said Dell. “We’ve always thought of ourselves as the best sandwich you can get, so anything that comes in that package should also be the best.”

As a bonus, buyers also receive “Golden Ticket” VIP card, whereby they can cut the line at Katz’s for one year.

• Katz’s Delicatessen


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