Kroger is joining the crowded online grocery delivery space. The Grocery giant has announced they’re launching their own delivery service called ‘Kroger Ship’ and allow customers to order Kroger products and have them delivered as quickly as the next day in certain areas. The service will launch in four U.S. cities: Cincinnati, Houston, Louisville, and Nashville. Additional markets will offer the service in the coming months.
Kroger Ship customers will also have access to 4,500 products that aren’t available anywhere else on Kroger.com, along with more than 50,000 groceries and household products, the company said in a statement.
Customers can shop online and receive free doorstep delivery on orders of more than $35, or pay a fee of $4.99 per order for smaller orders, the company said. First-time customers will receive free shipping with no minimum purchase required, and 15 percent off their order with a one-time-use discount code.
The deliveries will originate from two fulfillment centers – one in Nevada and one in North Carolina. According to Tech Crunch, the chain will work in partnership with FedEx and USPS to ship deliveries.
Kroger has been looking for ways to compete against the rising tide of grocery offerings from Walmart, Target and now Amazon. Kroger also offers a curbside grocery pickup service called “ClickList.”
Kroger said its new Ship service will eventually roll out “to additional markets over the next few months.”