LinkedIn has come a long way since its early days as a job hunting/networking site. After the $26 billion acquisition by Microsoft in 2016, the business social network has made significant advances, distancing itself from its stodgy plain-vanilla beginnings.
This month the company introduced a new feature for its users called LinkedIn Live. LinkedIn Live will allow individuals or organizations to broadcast real-time video to LinkedIn Groups or to the entire LinkedIn platform.
LinkedIn hopes to use the video feature to broadcast events like conferences, product announcements, earnings calls, educational content, and Q & As.
Users can “like” videos as they are being broadcast, with the likes floating along the screen. Viewers will also be able to ask questions or make suggestions in the comments in real time. Hosts can moderate comments in real time, too, to remove harassing or other messages.
Microsoft is helping support LinkedIn Live through its Azure Media Services, providing the critical encoding technology to seamlessly stream live videos. LinkedIn will be working with several third-party developers of live broadcasting streaming services that creators will work with to create and post a more polished live video on LinkedIn.
The launch will begin the US and in the beginning be invite only.
The network now boasts over 560 million users in more than 200 countries.