Competition is fierce in the ride-sharing industry. Each service wants you to abandon your car and use them as your sole means of transportation.
Last week, Lyft unveiled their All-Access Pass. The plan costs $299 upfront. Riders can take 30 rides each month, as long as those rides cost $15 or less each.
If you take a more expensive ride, you have to pay the difference. The 31st ride and on for the rest of the month are discounted 5 percent. Unused rides don’t carry over to the next month.
The plan was previously being beta tested and has now been released nationwide.
Lyft said in the announcement, “This is the first step toward delivering on our goal of making car ownership optional, and we’re constantly looking for more ways to provide passengers with the easiest, most convenient options possible.”
Rival Uber is testing a similar service. Details and pricing vary, but riders typically pay between $4.99 and $15.99 for a flat discount on eligible fares.
Last month Lyft announced the expansion of their “Ditch Your Car” initiative. The challenge asked residents in 35 cities to give up their car for one month in exchange for a certain amount of credit, to be used Lyft shared rides, bike-share, and car-share trips, as well as bus and subway fare passes.
Lyft’s ultimate goal is that you’ll abandon your personal car and use Lyft exclusively every month.
Both Lyft and Uber are heading towards IPOs in 2019.