Macy’s is planning a rollout of a mobile barcode self-scan for checkout to all retail stores by the end of the year. This was announced by Macy’s CEO Jeff Gennette during a keynote at the Shoptalk Conference last Sunday.
Here’s how the checkout works:
Using the Macy’s app, customers will scan the barcode and pay for their goods. Before exiting the store, customers using the app will go to a specific counter to get a bag and have the product and security tags removed.
Gennette said that Phones are the entry point to the brand now, and personalization will be a big part of the way forward. The retailer’s website and mobile app will get a complete overhaul this year.
When the rollout is complete, the department store chain could end up having the capability available in more of its locations than any other retailer, aside from China’s JD.com, which reportedly is planning “hundreds” of unmanned convenience stores.
Macy’s is joining a growing list of big-name retailers like Amazon, Walmart, Kroger and Starbucks who are adopting and using mobile apps to accelerate the checkout process.