Convicted felon, domestic superstar and close pal of Snoop, Martha Stewart, is getting all up in the lucrative CBD game.
Marth Stewart is the latest celebrity to lend her name to line of CBD infused products. CNBC reports that Stewart has signed on as an adviser to Canopy Growth, one of the largest marijuana producers in the world, to develop a line of C.B.D. products for animals. Canopy Growth is a publicly traded Canadian vendor of marijuana, oils, and other products for medical and recreational use said that the lifestyle guru will advise the company on coming up with and marketing a broad line of CBD products derived from hemp.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said in a statement. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
While Stewart herself does not indulge in smoking pot herself, she certainly has no problem with others indulging. She told The Hollywood Reporter“So someone smokes marijuana? Big deal! People smoke cigarettes and die from cancer. I haven’t heard of anybody dying from cannabis. I’m quite egalitarian and liberal when it comes to stuff like that.”
Martha’s not the first celebrity partnership for Canopy. Canopy Growth’s subsidiary Tweed unveiled a partnership in 2016 with Snoop Dogg that included a line of weed called “Leafs by Snoop”.
Canopy Chairman and co-C.E.O. Bruce Linton said “As soon as you hear the name Martha, you know exactly who we’re talking about,” Linton said. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our C.B.D. product offerings across categories from human to animal.”