Restaurant delivery giant Postmates is getting into the grocery game. The startup announced recently that it was starting a delivery service program in Manhattan, San Francisco, and Los Angeles.
The program, called Postmates Fresh, promises most grocery deliveries within 30 minutes. This is much quicker than of their competitors.
Another big difference between Postmates and its competitors is cost.
Postmates charges a flat $3.99 for each order, or, if you’re someone who orders a lot, the $9.99 per month option is the way to go. AmazonFresh customers must be Prime Members – which is currently at $99/year – and also pay a $14.99 monthly subscription fee.
Instacart charges 5.99 to 7.99 per order, depending on the store and delivery times, plus an additional service fee.
There’s a downside: Currently, the Postmates selection is limited, and their prices are higher. Postmates has stated it is working with small, independent stores like Farmstead in San Francisco, East Village Farm in New York and Urban Radish in Los Angeles. Postmates said it prefers to partner with grocers that get their ingredients from organic farms.
Postmates has also redesigned its app for iOS and Android, making it easier to find restaurants and groceries.
• Postmates Launches Fresh — curated groceries & essentials in minutes [Postmates Blog]