Quiddity is a new video-based review and lifestyle site. The site combines video, product details and “inspirational content” to create immersive experiences, according to a press release.
The agency behind the site, Figliulo&Partners, boast that Quiddity is a first-of-its-kind, video-based review and lifestyle site that celebrates the culture of shopping.
The site currently has six initial product categories: meal kits, renters insurance, wireless headphones, mattresses, blenders and wearable trackers, with more to come as the site grows. The platform (according to the press release) features comprehensive buyers’ guides; deeply-researched product pages; and high-quality and completely original aspirational articles and video series to inspire and inform an audience of urban millennials.
Quiddity is poised to challenge Consumer Reports and The New York Times’ Wirecutter. Their approach is to target the shopping needs of urban millennials by bringing emotion to product reviews.
The name Quiddity comes from a philosophical concept regarding the essential nature or “whatness” of an object. The site stems from the belief that the perfect product is rooted in an individual’s preferences, and the multi-media platform goes deep with other shoppers, experts, brands and retailers to help consumers find the ideal product for them.
The team behind Quiddity has ambitious goals for the platform, with aggressive category expansion planned in 2018 as well as the development of more high-quality video content to serve the needs of today’s shoppers. The company is collaborating with brands and retailers on custom content as well as creating bespoke affiliate revenue relationships.