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Subscribe and Drive with BMW’s New Service

April 17, 2018

BMW SERIES M4

If you think BMW is ‘The Ultimate Driving Machine’, have we got a deal for you.

BMW’s new app-based services give subscribers access to a fleet of cars for a set fee. The service, called Access will launch first in Nashville before BMW decides to bring it to other markets, according to Bloomberg. Starting at $2,000 a month, users can choose between models like the X5 SUV, 4 Series, and 5 Series sedans, including all plug-in hybrid versions.

If you’ve got deeper pockets, a higher tier option begins at $3700 a month, which gives you access to M4, M5, or M6 convertibles, as well as X5M and X6M SUVs. Unfortunately, the 7 Series is not included in the service. The monthly fee covers the rental, insurance, maintenance, and roadside assistance.

Other automakers have been testing car subscriptions, but BMWs appear to be the priciest. But BMW is throwing in some perks for their subscribers: Once a vehicle has been requested, a BMW concierge will personally deliver the vehicle most closely matching the member’s needs to their location at the desired time. Vehicles arrive fully fueled and freshly detailed with personal preferences already pre-set. There is no limit to how often members can switch vehicles within a given month.

Still, the top tier subscription of $3700 a month is nearly three times the cost of leasing a 2018 M5 sedan in the Nashville area. However, the leasing option requires a $5,724 down payment –– and you don’t get insurance and maintenance.

BMW joins a growing list of carmakers offering their customers’ more convenient and flexible options for car ownership, especially for the deep-pocketed ones who like to switch cars often. But that convenience and luxury come at a pretty steep price.

BMW Financial Services Launches Vehicle Subscription Service in the U.S.

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