eCommerce,
Tech,

Tesla Kills The Semi

May 18, 2018

tesla electric semi

As we reported way back in November 2017, to much fanfare, Tesla introduced an all-electric semi truck. Many large companies pre-ordered the vehicles – notably Walmart (who preordered 15 trucks ) as well as DHL, J.B. Hunt Transport Services, and grocery chain Meijer, which ordered 4.

The forward thinking of the Semi truck was Tesla’s next step to move the economy away from fossil fuels through electric cars, solar roofs, and power storage.

But on their recent Q1 2018 earnings call, the Semi received no mention except in response to questions; and CEO Elon Musk essentially admitted the project had been put on hold.

Lack of capital to ramp up production and several technological challenges are seen to be the nail in the coffin for the project. The financing situation has only gotten worse since then.

This is a disappointing shift from the fanfare and excitement the Semi generated at launch. Musk called it a “beast” and promised that the Semi would redefine the trucking industry. Telsa supporters called the truck a “game changer.” The truck was said to be more cost-effective in the long run, earning the project much positive press. Pre-orders flooded in. But now, it appears the wheels are off and it’s doubtful we’ll see a fleet of electric Semis on the road anytime soon.

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