Retail,
Tech,

Tesla to Sell Solar Gear at Home Depot

February 20, 2018

Tesla’s solar products are about to become available at a big box retailer near you. By July 2018, Tesla-staffed kiosks will appear in 800 Home Depots across the U.S. The 12-foot by 7-food kiosks will be manned by Tesla staff and feature Powerwall batteries and eventually their roof tiles at 800 Home Depot stores in the US. The reps will offer information, demos and purchasing options.

Home Depot had a previous relationship with SolarCity Corp., the company Tesla acquired in 2016 and has since retired as a brand — with salespeople in some stores trying to generate customer leads. No products were displayed on site

This will mark Tesla’s first time to position Tesla solar products to the mainstream public, and not just luxury buyers. The Tesla products until now were sold only in Tesla showrooms, and sales did not meet projections. Selling the items at Home Depot will allow Tesla to reach more potential customers.

Tesla’s products aren’t cheap. The average cost of a solar panel system is $10,000 to $25,000, and the Powerwall batteries retail for $7,000 according to Tesla’s website. Tesla’s Solar Roof, which is just now hitting the market, is about $52,000 for an average home.

A source familiar with the situation says that Lowe’s, the second-largest U.S. home-improvement chain after Home Depot, has also been in discussions with Tesla about selling its solar products.

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