Procter and Gamble detergent brand TIde has announced the launch of Tide Cleaners, an on-demand laundry and dry cleaning service. The brand intends to make their offering available in over 2,000 locations by the end of 2020.
Tide Cleaners will offer several laundry services, including 24/7 drop boxes located in high rise buildings, offices, and storefronts. The service lets customers pre-pay for laundry through an app, drop the laundry off inside lockers or drop boxes inside apartment buildings, offices and retail storefronts, and pick up the clean clothes once the app notifies them they’re ready.
College students can also purchase a monthly laundry plan and drop off their clothes at one of the Tide Cleaners laundry trucks that visit campuses. The service is already available at more than 20 campuses and 125 standalone stores.
The app-driven service will give customers real-time updates on the status on the orders; the convenience and consistent quality of the service will be the biggest incentive for new customers, the Procter & Gamble spokeswoman said.
“As people are looking to outsource everyday things, there’s an opportunity to bring Tide’s experience into this space,” said a Procter & Gamble spokeswoman. “This is the first time we’ve had people all over the U.S. representing the brand.”
The expansion of Tide Cleaners additionally follows other P&G initiatives around sustainability and consumer convenience. Last month, the company announced a partnership with Loop, an e-commerce platform created by the privately owned recycling firm TerraCycle that is focused around refillable and durable packaging options.
Tide Cleaners is currently live in Chicago, Washington, D.C., Dallas, Denver, Philadelphia, Cincinnati, Boston, and Nashville.