Walmart continues to explore ways to reachnew customers. Their tech incubator ‘Store No 8’ is reportedly in the early stages of piloting a shopping service aimed at wealthy New York City moms according to a recent blog post at Recode.
The target customer of the project, named “Code Eight” is described in an online job listing as a “high net worth urban consumer” – not what you traditionally think of as Walmart’s target customer.
The personal shopping service is currently focused on items in health and beauty, household essentials and the apparel/accessories categories. Users order products simply by texting a photo of them. Customers can also message with a general request for a type of product they need and leave it up to the service to pick the specific item for them.
Household items are delivered for free within 24 hours; other purchases are delivered within two business days. Returns are picked up for free at a customer’s apartment building or house.
The effort is one of the first services to emerge from Walmart’s startup incubator which earlier this year tapped Rent the Runway co-founder Jennifer Fleiss in New York City to lead Code Eight with a focus on personalization using artificial intelligence.
Part of the “Code Eight” project is a project dubbed Project Kepler, which is working on the development of cashierless stores, much like the Amazon Go concept. Walmart is envisioning a similar system that would potentially eliminate the need for cashiers in stores outfitted with the technology.