At WeWork, you can rent office space. Now, you can also rent clothes. The coworking giant is partnering with designer rental service Rent the Runway. Rent the Runway is staging 15 drop-off points at locations in New York, San Fransisco, Los Angeles, Chicago, Washington, D.C., and Miami.
Rent the Runway members can enter a WeWork drop off location and return their items without having to go all the way into the office areas and can also immediately order new items to rent.
WeWork members will receive discounted Rent the Runway memberships
WeWork will also host Rent the Runway pop-ups ats several locations and “spotlighting 10 influential female WeWork members,” in a “Women of the Future” campaign featuring fashion photos and commentary.
The partnership with WeWork offers Rent the Runway another brick-and-mortar marketing channel. The company currently has five stores in major metro markets, including one in a Neiman Marcus department store.
WeWork CFO Artie Minson considers the Rent-the-Runway partnership to be “one more way the company is moving into retail.”
WeWork is also expanding its WeMRKT concept, dedicated to selling products made by WeWork members to 500 more locations over the next few years, along with plans for an eCommerce store.